2007 – 2009 SDF Funding Project

Project Title

Support Hong Kong Eyewear Brands Entering the Mainland Market

Background and Result

In order to assist Hong Kong eyewear brands entering the Mainland market, HKOMA and HKPC applied for the SME Development Fund of Hong Kong Trade and Industry Department in 2009. The project team conducted research in 4 major China cities including Beijing, Chengdu, Guangzhou and Ningbo. The study analyzed people’s living habits, consumption pattern on optical products, and the potential opportunities or problems the optical industry will face. The findings were edited into a reference guidebook "Support Hong Kong Eyewear Brand Entering Mainland Market”. Also, eyewear products developed by local eyewear brands have been listed in the “Hong Kong Eyewear Brands Directory”. The published directory was distributed in shopping malls in China cities for the promotion of Hong Kong eyewear brand.